Contributor: Fran Hughes

Fran Hughes

About Fran Hughes

Fran Hughes is Director at ITP (the International Tourism Partnership). ITP is a membership organisation which facilitates collaboration between the world’s leading hotel companies. Fran leads ITP’s strategy on human rights, carbon and water. ITP’s work on water has included a Water Risk Assessment Report to help the hotel industry better understand local water conditions and risks in key development areas; facilitating dialogue between ITP members and key stakeholders and specialists to explore the issues, challenges and opportunities the sector faces, as well as developing educational events and resources. ITP’s Hotel Water Measurement Initiative (HWMI) working group was formed in March 2015 to develop a methodology to measure and report on water consumption in a consistent manner across the hotel industry, and is supported by technical consultants KPMG. The HWMI methodology will be launched publicly in September 2016. Fran has over 20 years’ experience in the tourism industry, holds a Master’s in Environmental Strategy and is an Associate of the Institute of Environmental Management and Assessment.

Hotels: Giant Leaps For Water Scarcity

The hotel industry ranked water as the No. 2 most important issue. International Tourism Partnership’s Hughes on work ahead with a new tool to standardise measurement of water across 30,000 hotels … more

Hotels: Moving Beyond Water Use

International Tourism Partnership’s Fran Hughes on why the hotel industry should move beyond water per guest night and address operational and reputational risks … more



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