Contributor: Fran Hughes

Fran Hughes

About Fran Hughes

Fran Hughes is Director of the International Tourism Partnership (ITP). ITP is a global industry organisation, bringing together the most powerful hotel companies in an alliance focused on a single ambition: to lead the industry through example with clear and quantifiable commitments to improved sustainability. ITP believes that the hotel industry can be a force for good and make a positive contribution to the United Nations Sustainable Development Goals and to the COP21 climate agreements and that bigger impacts can be achieved faster through the industry working together at scale. ITP’s collaborative work focuses around four critical goals on carbon, water, youth employment and human rights. ITP works with its members to drive continual improvement through promoting and sharing best practice through its online magazine, offering a range of practical products and programmes, such as the Hotel Carbon Measurement Initiative (HCMI) - developed in partnership with the World Travel & Tourism Council; and setting the agenda on sustainability through collaborative working groups and issues management. Fran has over 25 years’ experience in the tourism industry and holds a Master’s in Environmental Strategy.

Hotels & SDGs: Moving Together On Water Risk

Forward thinking companies are re-aligning their strategies with the SDGs and so is the hotel sector. International Tourism Partnership’s Fran Hughes on their recently announced 2030 vision and goals … more

Hotels: Giant Leaps For Water Scarcity

The hotel industry ranked water as the No. 2 most important issue. International Tourism Partnership’s Hughes on work ahead with a new tool to standardise measurement of water across 30,000 hotels … more

Hotels: Moving Beyond Water Use

International Tourism Partnership’s Fran Hughes on why the hotel industry should move beyond water per guest night and address operational and reputational risks … more



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