As Patagonia Vice President of Environmental Initiatives and Special Media Projects, Rick Ridgeway is committed to the company’s mission of using business practices to solve the environmental crisis. Ridgeway helms Patagonia’s environmental grant-making and education programs. He also manages Patagonia Productions, the company’s book publishing and film-making division and oversees its special multi-year environmental projects. One project, Freedom to Roam, helps provide protection for wildlife corridors.
Patagonia’s Take on the SAC
Patagonia talks to China Water Risk about the origins of the Sustainability Apparel Coalition Index and its vested interest as one of the leaders in reducing environmental footprint. … more