Contributor: Zhu Jiayan

Zhu Jiayan

About Zhu Jiayan

Ms. Zhu Jiayan works for China Merchant Bank in Hangzhou. She holds a masters degree in environmental economics from the School of Natural Resources at Renmin University of China in Beijing and a bachelors degree in finance from Southeast University, Nanjing.

Corporate Strategy & The New Chinese Consumer

Authors of new report say that China’s war on pollution has created a fundamentally new Chinese consumer. Hart, Ma, Ying & Zhu from Renmin University on why firms need to evolve their strategies … more



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